Technology (Consumer Data Protection)

failed · Wisconsin · Senate Jun 1, 2026

SB 1171: Relating to: prohibiting retail dynamic price gouging of consumer goods and providing a penalty.

This bill prohibits retail sellers from using artificial intelligence or other computational systems to set personalized prices for individual consumers when selling packaged consumer goods. It defines "dynamic price gouging" as using consumer data, such as information from data brokers or surveillance technology, to create customized prices for specific buyers. Retailers who violate this rule could face warnings, civil penalties of up to $10,000, or legal injunctions preventing them from continuing the practice. The law applies to goods intended for personal or household use and takes effect four months after publication.

Topics ✓ TechnologySupports TechnologyBill restricts AI-driven personalized pricing using consumer data, protecting privacy and limiting surveillance technology misuse in retail.90% confidence

Sub-Topics Artificial Intelligence Consumer Data Protection

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failed · Wisconsin · Assembly Mar 30, 2026

AB 1190: Relating to: algorithmic pricing of essential consumer goods, granting rule-making authority, and providing a penalty.

This bill prohibits grocery retailers from using personalized algorithmic pricing for essential consumer goods like food and household products. It requires clear disclosure when prices are set by algorithms using personal data and bans displaying such prices on electronic screens within stores. The law also prevents retailers from using consumer data to set prices that vary based on protected characteristics like race, sex, or disability. Grocery retailers face penalties of up to $2,000 per violation and could be subject to investigations and civil lawsuits from affected consumers.

Topics ✓ TechnologySupports TechnologyBill protects consumer data privacy by prohibiting discriminatory algorithmic pricing and requiring transparency in algorithmic pricing for essential goods.90% confidence

Sub-Topics Consumer Data Protection Data Privacy

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failed · Wisconsin · Senate Mar 30, 2026

SB 1140: Relating to: algorithmic pricing of essential consumer goods, granting rule-making authority, and providing a penalty.

This bill would require grocery retailers in the state to disclose when they use algorithms to set personalized prices for essential consumer goods like food and household products. It prohibits retailers from displaying algorithmically set prices on electronic screens in stores and bans using consumer data from brokers to determine these prices. The law also forbids pricing that varies based on protected characteristics like race, sex, or disability. Violations could result in fines of up to $2,000 per incident, and individuals harmed by violations could sue for damages and legal fees.

Topics ✓ TechnologySupports TechnologyBill protects consumer privacy by restricting algorithmic pricing transparency and prohibiting discriminatory pricing based on protected characteristics.85% confidence

Sub-Topics Consumer Data Protection

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failed · Wisconsin · Senate Mar 23, 2026

SB 978: Relating to: online services accessed by minors, minors’ personal data, and granting rule-making authority.

SB 978 requires online services likely accessed by minors (like social media or games) to design features that protect young users. It prohibits features causing "compulsive use" (e.g., endless scrolling) and restricts collecting sensitive data like biometrics or genetic information without clear consent. Businesses must set default privacy settings to the most protective level for minors and cannot use algorithmic recommendations to target them in ways that disrupt daily activities. The law also gives state agencies authority to create rules for identifying minors and enforcing these requirements, applying to businesses generating most revenue from online services in the state.

Topics ✓ TechnologySupports TechnologyRequires stricter data privacy protections for minors, prohibits compulsive features, and mandates default privacy settings for online services.95% confidence

Sub-Topics Consumer Data Protection Online Safety Social Media

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failed · Wisconsin · Assembly Mar 23, 2026

AB 883: Relating to: limiting the use of automatic registration plate readers.

AB 883 bans most uses of automatic license plate readers (devices that capture plate images and convert them to data) by prohibiting their use except for three specific purposes: parking enforcement, controlling access to enclosed private areas with limited entry points, and verifying commercial vehicle compliance at weigh stations. The bill requires that any data collected under these exceptions cannot be shared for other purposes and must be deleted after 90 days. This law directly affects government agencies, private parking facilities, and property managers who previously used such technology for general surveillance or data retention.

Topics ✓ Criminal JusticeSupports Criminal JusticeRestricts law enforcement data collection via ALPRs, aligning with civil rights protections in criminal justice reform by limiting surveillance and mandating data deletion.95% confidence ✓ TechnologySupports TechnologyRestricts ALPR data collection and mandates deletion, enhancing data privacy protections per bill's requirements on data handling and sharing.95% confidence

Sub-Topics Consumer Data Protection

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failed · Wisconsin · Senate Mar 23, 2026

SB 758: Relating to: social media platforms’ treatment of minors and providing a penalty. (FE)

SB 758 restricts how social media platforms handle users under 18 in the state, directly affecting platforms like Instagram, TikTok, and Facebook that allow minors to create profiles. The bill prohibits platforms from collecting or using minors' data for personalized content recommendations, algorithmic prioritization, or targeted advertising, while requiring age verification through approved methods. Platforms must also stop showing targeted ads to minors and may only use limited data for account maintenance. Violations could result in civil penalties up to $5,000 per violation, enforced by the state department of justice or affected individuals.

Topics ✓ TechnologySupports TechnologyRestricts social media data collection and targeted ads for minors, strengthening data privacy protections under technology policy.95% confidence

Sub-Topics Consumer Data Protection Online Safety Social Media

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failed · Wisconsin · Assembly Mar 23, 2026

AB 278: Relating to: grants to law enforcement agencies for data-sharing platforms.

AB 278 creates a grant program for law enforcement agencies to purchase data-sharing platforms that integrate real-time data from multiple systems, eliminate duplicate records, and provide secure, customizable search and analytics tools. The bill specifies that platforms must meet 11 detailed requirements, including secure access controls, compatibility with existing systems, compliance with data security standards, and retention of agency data ownership. The Department of Justice will award grants using up to $2 million annually from state funds to support this initiative. This bill directly affects local and state law enforcement agencies seeking to upgrade their data-sharing capabilities.

Topics ✓ Budget & TaxesSupports Budget & TaxesCreates state grant program funding law enforcement data platforms, directly increasing government spending on public safety technology per bill's grant allocation structure.95% confidence ✓ Criminal JusticeSupports Criminal JusticeFunds law enforcement data-sharing platforms through grants, directly supporting operational efficiency in criminal justice systems per bill's grant program.90% confidence ✓ TechnologySupports TechnologyBill mandates data security standards and secure access controls for law enforcement data platforms, directly enhancing cybersecurity and data privacy protections.95% confidence

Sub-Topics Law Enforcement Consumer Data Protection

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failed · Wisconsin · Senate Mar 23, 2026

SB 679: Relating to: prohibiting a law enforcement agency from accessing personal data in exchange for payment without a warrant.

SB 679 prohibits law enforcement agencies from obtaining personal data from third parties (like tech companies or data brokers) in exchange for payment without a court warrant. It covers data such as location history, health records, financial details, browsing habits, and biometric information. Exceptions allow access if police have a warrant, face an emergency involving immediate danger, the data is publicly available, or the individual consented. This directly affects how police can legally acquire personal information from private entities.

Topics ✓ Criminal JusticeSupports Criminal JusticeRequires warrants for law enforcement data access, protecting civil rights and enhancing police accountability per criminal justice reform principles.95% confidence ✓ TechnologySupports TechnologyProhibits warrantless law enforcement access to personal data from tech companies, strengthening data privacy protections as defined in the topic description.95% confidence

Sub-Topics Courts Law Enforcement Policing Consumer Data Protection Data Privacy Tags Privacy

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failed · Wisconsin · Assembly Mar 23, 2026

AB 378: Relating to: prohibiting the state from sharing data with the federal government that contains personally identifiable information if the data is not first masked or otherwise anonymized and authorizing a civil cause of action for negligent violations of that prohibition. (FE)

AB 378 requires all state agencies to mask or anonymize personally identifiable information (PII) before sharing it with the federal government, directly affecting state agencies handling sensitive data like health records or social services. The bill allows limited exceptions for sharing unmasked data when required by law, for legislative constituent services, or for court operations. It also creates a civil lawsuit option for individuals harmed by negligent violations, allowing recovery of actual damages, up to $1,000 in punitive damages, and attorney fees. The law aims to strengthen data privacy protections by limiting federal access to identifiable state records without explicit safeguards.

Topics ✓ ImmigrationSupports ImmigrationRestricts state data sharing with federal government that could enable immigration enforcement, aligning with 'limits cooperation with federal enforcement' indicator.85% confidence ✓ TechnologySupports TechnologyRequires anonymization of PII before state-federal data sharing, strengthening data privacy protections per bill's core mandate.95% confidence

Sub-Topics Consumer Data Protection Data Privacy Tags Privacy

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failed · Wisconsin · Assembly Mar 23, 2026

AB 172: Relating to: consumer data protection and providing a penalty. (FE)

AB 172 creates a new consumer data protection law by defining key terms like "personal data," "biometric data," "sale of personal data," and "consumer" in section 100.80 of the statutes. This bill directly affects businesses that collect or process personal data of state residents, requiring them to follow standardized handling practices for such data. The law includes penalty provisions for violations, though specific penalty amounts and enforcement details are not provided in the available bill text.

Topics ✓ TechnologySupports TechnologyBill establishes consumer data protection standards for businesses handling personal data, requiring standardized practices and penalties for violations, directly advancing data privacy protections.95% confidence

Sub-Topics Consumer Data Protection Data Privacy

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