SB 758 Wisconsin Senate · 2025-2026 Regular Session

Relating to: social media platforms’ treatment of minors and providing a penalty. (FE)

SB 758 restricts how social media platforms handle users under 18 in the state, directly affecting platforms like Instagram, TikTok, and Facebook that allow minors to create profiles. The bill prohibits platforms from collecting or using minors' data for personalized content recommendations, algorithmic prioritization, or targeted advertising, while requiring age verification through approved methods. Platforms must also stop showing targeted ads to minors and may only use limited data for account maintenance. Violations could result in civil penalties up to $5,000 per violation, enforced by the state department of justice or affected individuals.
Bill status failed 1 of 4 stages cleared
Introduction
Dec 2025
Committee Review
Floor Vote
Governor
Introduced Dec 12, 2025 Last action Mar 23, 2026
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Dec 12, 2025
Introduced
Introduced by Senators Roys, Wall, Pfaff, L. Johnson, Keyeski, Wanggaard, Wirch and Dassler-Alfheim; cosponsored by Representatives McGuire, Fitzgerald, McCarville, Miresse, Palmeri, Prado, Sinicki, Snodgrass, Stroud, Stubbs, Tenorio and Udell
upper
8 primary · 0 co-sponsors

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