Technology (Data Privacy)

in committee · New Mexico · Senate Mar 24, 2026

SB 223: SURVEILLANCE-BASED PRICE DISCRIMINATION ACT

SB 223 prohibits businesses from setting different prices for goods or services based on "surveillance data" about consumers, such as tracking online behavior or inferred personal information. It directly affects businesses that use automated systems to adjust prices based on personal data, banning this practice except for cost-based pricing, standard discounts (like student or senior rates), or insurance-related decisions. The law allows consumers to sue for damages up to $3,000 per violation and authorizes the Attorney General to enforce penalties of up to $10,000 per violation. It includes specific safeguards for de-identified data and exempts insurers from the prohibition.

Topics ✓ TechnologySupports TechnologyProhibits price discrimination using consumer surveillance data, directly protecting data privacy rights under technology policy frameworks.95% confidence

Sub-Topics Consumer Data Protection Data Privacy

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in committee · New Mexico · House Mar 24, 2026

HB 141: ARTIFICIAL INTELLIGENCE ACCOUNTABILITY ACT

HB 141, the Artificial Intelligence Accountability Act, requires large online platforms (with over 2 million U.S. monthly users) and AI content creators to label synthetic media. It mandates two types of disclosures: a visible "manifest" label (e.g., "AI-generated") for users and a hidden "latent" digital marker embedded in content with creator/tech details. The bill also obligates platforms to provide free public tools to detect content origins while protecting personal data, and prohibits sharing deceptive synthetic content that falsely depicts identifiable people without consent. These rules apply to AI-generated images, audio, and video, directly affecting major tech companies and device manufacturers producing cameras starting in 2028.

Topics ✓ TechnologySupports TechnologyMandates AI content labeling and detection tools to protect users from synthetic media, aligning with data privacy and consumer protection indicators.95% confidence

Sub-Topics Artificial Intelligence Data Privacy

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in committee · New Mexico · Senate Mar 24, 2026

SB 192: DATA BROKER PRIVACY ACT

SB 192, the Data Broker Privacy Act, regulates companies that collect and sell personal data without a direct relationship to consumers (data brokers). It requires data brokers to register with New Mexico's Economic Development Department, pay fees funding a privacy fund, and disclose specific practices like whether they collect sensitive data (reproductive health, location, or minors' information). The bill establishes a public website and a centralized deletion tool allowing New Mexico residents to request removal of their personal data from all registered brokers with one request, including protections for accessibility and multilingual access. Data brokers must also annually report on how they handle deletion requests, including reasons for denials.

Topics ✓ Budget & TaxesSupports Budget & TaxesBill imposes fees on data brokers to fund a privacy program, directly creating new state revenue for consumer protection under fiscal management.95% confidence ✓ TechnologySupports TechnologyRegulates data brokers to protect consumer privacy through mandatory disclosure of sensitive data practices and a centralized deletion tool95% confidence

Sub-Topics Consumer Data Protection Data Privacy

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in committee · New Mexico · Senate Mar 24, 2026

SB 127: HOMELESSNESS REDUCTION DIVISION

SB 127 creates a new Homelessness Reduction Division within New Mexico's Health Care Authority to coordinate state efforts addressing homelessness. The division will develop a statewide strategic plan, establish a "homeless data integration system" to track homelessness data across local services (while protecting health and personal information from public records requests), and collaborate with state agencies. It also establishes an Interagency Task Force (including all major agency secretaries) and a Homelessness Reduction Advisory Council to advise on policy and implementation. This bill directly affects state agencies, local homeless service providers, and residents experiencing homelessness by restructuring coordination around housing stability and health outcomes.

Topics ✓ HousingSupports HousingBill creates Homelessness Reduction Division to coordinate state efforts, develop strategic plan, and track homelessness data - directly advancing housing solutions for homeless population.95% confidence ✓ TechnologySupports TechnologyBill creates a 'homeless data integration system' with explicit protection of health/personal information from public records requests, directly supporting data privacy within its implementation.85% confidence

Sub-Topics Homelessness Data Privacy

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in committee · New Mexico · Senate Mar 24, 2026

SB 53: COMMUNITY & HEALTH INFO SAFETY & PRIVACY ACT

SB 53, the Community and Health Information Safety and Privacy Act, establishes new privacy standards for businesses operating in New Mexico that collect consumer data. It directly affects online service providers, health-related businesses, and other "covered entities" that handle personal or biometric data of New Mexico residents. Key provisions prohibit businesses from using consumer data for targeted advertising without consent, ban "dark patterns" that manipulate user choices, and require clear opt-out mechanisms for data sharing. The law also protects consumers' rights to access, correct, or delete their data and prohibits retaliation for exercising these rights. It specifically excludes certain health data used for medical treatment under federal law from its requirements.

Topics ✓ HealthcareSupports HealthcareBill protects health data privacy for patients by requiring consent for health-related data use, aligning with patient rights in healthcare services.80% confidence ✓ TechnologySupports TechnologyProhibits data use for targeted ads without consent and bans 'dark patterns' - directly strengthens consumer data privacy protections in technology sector.95% confidence

Sub-Topics Consumer Data Protection Data Privacy Tags Privacy

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in committee · New Mexico · House Mar 24, 2026

HB 214: CONSUMER INFORMATION AND DATA PROTECTION ACT

HB 214, the Consumer Information and Data Protection Act, creates new rules for businesses handling personal data in New Mexico. It directly affects New Mexico residents ("consumers") by granting them rights to access, correct, or delete their personal data, and requiring businesses to obtain clear, affirmative consent for data processing - prohibiting "dark patterns" that trick users. Key provisions include special protections for children's data, sensitive health information (like reproductive or mental health data), and biometric data, while banning the use of precise location tracking without consent. Businesses must also implement security measures and cannot use de-identified data for re-identification. The bill does not apply to publicly available information or de-identified data.

Topics ✓ HealthcareSupports HealthcareBill explicitly provides special protections for sensitive health information, directly supporting patient data privacy within healthcare context.95% confidence ✓ TechnologySupports TechnologyBill mandates consumer data rights, requires explicit consent, bans deceptive 'dark patterns', and adds special protections for health/children's data - directly strengthening data privacy regulations in tech.92% confidence

Sub-Topics Mental Health Consumer Data Protection Data Privacy

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signed · New Mexico · Senate Mar 4, 2026

SB 111: MOTOR VEHICLE CODE "PERSONAL INFO"

SB 111 clarifies the definition of "personal information" within New Mexico's Motor Vehicle Code. It explicitly states that vehicle ownership details, accident records, driving violations, and driver status do not qualify as "personal information" under this definition. This amendment creates a clear boundary between personal data (like social security numbers) and vehicle-related records for state agencies. The bill is currently progressing through legislative committees after passing a committee report.

Topics ✗ TechnologyOpposes TechnologyBill explicitly excludes vehicle records from 'personal information' definition, weakening data privacy protections for such data.90% confidence

Sub-Topics Data Privacy