DATA BROKER PRIVACY ACT

SB 192, the Data Broker Privacy Act, regulates companies that collect and sell personal data without a direct relationship to consumers (data brokers). It requires data brokers to register with New Mexico's Economic Development Department, pay fees funding a privacy fund, and disclose specific practices like whether they collect sensitive data (reproductive health, location, or minors' information). The bill establishes a public website and a centralized deletion tool allowing New Mexico residents to request removal of their personal data from all registered brokers with one request, including protections for accessibility and multilingual access. Data brokers must also annually report on how they handle deletion requests, including reasons for denials.