Technology (Consumer Protection)

SB 38 reorganizes Utah's consumer protection laws by renaming and renumbering existing chapters, such as moving the Health Spa Services Act to "Fitness Center Services," and adds a new Chapter 77 specifically requiring generative AI service providers to disclose certain information to consumers. It updates registration and reporting rules for businesses, clarifies the Division of Consumer Protection's enforcement authority, and specifies when the division may deny or revoke business registrations. The bill directly affects businesses operating in regulated sectors like credit services, charitable solicitations, fitness centers, and now AI service providers. Key changes include mandatory AI disclosures, updated surety bond requirements, and streamlined processes for maintaining registration with the division.