Technology

New Jersey Assembly Bill A4085 prohibits businesses from using consumers' personal data to set prices for goods or services. It specifically bans pricing strategies that vary prices based on biometric data, genetic information, or protected class data (like race, gender, or disability) through methods such as personalized algorithmic pricing or surveillance pricing. The law applies to all business entities selling merchandise or services within New Jersey and imposes fines up to $10,000 for first violations and $20,000 for repeat offenses, plus potential penalties like cease-and-desist orders. Businesses may still offer standard discounts, promotions, or loyalty programs, which are explicitly exempted from the ban.

New Jersey's S 2141 bans businesses from owning, operating, or selling cryptocurrency ATMs within the state. The bill defines a cryptocurrency ATM as a physical kiosk that allows users to buy, sell, or exchange digital currency using cash, debit, or credit cards. Violations would result in fines up to $20,000 per offense, with enforcement under the state's consumer fraud laws. This action responds to Federal Trade Commission data showing crypto ATM scams caused over $65 million in fraud losses in the first half of 2024, disproportionately affecting older adults.