Technology (Data Privacy)

SB 1343 requires data brokers (businesses that collect and sell personal data) to post clear, accessible notices on their websites or apps stating they are data brokers and explaining consumer privacy rights under Texas law. It also mandates specific details in registration statements, including the broker's contact information, categories of data processed, child data practices, and security breach history. The law applies to registrations filed on or after its effective date (September 1, 2025), directly affecting data brokers operating in Texas. These requirements aim to increase transparency for consumers about how their personal data is handled.