Technology (Consumer Data Protection)

This bill prohibits grocery stores and food departments (defined as locations selling 100+ food items) from adjusting prices or suggesting items based on biometric data (like fingerprints or voiceprints) collected on their premises. It directly affects retailers that use such data for pricing or product recommendations. The law allows voluntary biometric identity verification at checkout but bans all other use of biometric data for personalized pricing. Violations are treated as unfair business practices under Chapter 93A, with penalties of actual damages or $5,000 per violation.