Technology (Consumer Data Protection)

H 4746 establishes Massachusetts' first comprehensive consumer data privacy law, directly affecting businesses operating in the state that collect personal data ("controllers"). The law requires businesses to obtain clear "affirmative consent" from Massachusetts residents before collecting or selling their personal data, prohibiting manipulative "dark patterns" and ensuring consent requests are transparent, specific, and accessible. Key provisions include strict definitions for data types (like biometric data), rules for "contextual advertising" that doesn't track individuals, and requirements for businesses to honor consumer rights to access, delete, or opt out of data processing. The law applies to all businesses serving Massachusetts residents, with specific protections for children's data and health/wellness information.

By Representatives Vargas of Haverhill and Rogers of Cambridge, a petition (accompanied by bill, House, No. 104) of Andres X. Vargas, David M. Rogers and others for legislation to establish the Massachusetts data privacy act. Advanced Information Technology, the Internet and Cybersecurity.

By Representative Hogan of Stow, a petition (accompanied by bill, House, No. 80) of Kate Hogan and Lindsay N. Sabadosa for legislation to establish a comprehensive consumer data privacy act. Advanced Information Technology, the Internet and Cybersecurity.