Technology

SB 528 prohibits video streaming services (like Netflix or Disney+) from transmitting commercial advertisements louder than the accompanying video content to Maryland consumers. It directly affects internet-based streaming platforms, excluding traditional TV broadcasters and cable operators. The law requires services to comply with federal loudness standards set by the FCC under the Federal Commercial Advertisement Loudness Mitigation Act. Violations would be treated as unfair trade practices under Maryland's consumer protection law, with enforcement through existing penalty provisions.

SB 387 prohibits large food retailers (15,000+ sq ft) in Maryland from using dynamic pricing (real-time price changes based on demand or AI) or consumer surveillance data (like location or biometric tracking) to set prices for individual customers. It also bans using protected class data (e.g., race, gender) to deny accommodations or advantages to consumers. The bill further prevents retailers from reducing union-guaranteed employee benefits without negotiating with union representatives. These provisions aim to regulate pricing practices, prevent discriminatory data use, and protect collective bargaining agreements, with violations subject to enforcement under Maryland’s consumer protection laws.

SB 25 creates the "Buy Maryland Cybersecurity Tax Credit," allowing Maryland businesses to claim a 50% tax credit (up to $50,000 annually) for purchasing cybersecurity technology or services from Maryland-based cybersecurity companies meeting specific criteria. The credit is refundable (businesses can get cash if the credit exceeds taxes owed) and requires sellers to be Maryland-headquartered, small businesses (under $10 million revenue), and/or owned by minorities, women, veterans, or located in designated business zones. It limits total credits per seller to $1 million annually and ends all new credits after 2030. This directly affects Maryland businesses buying cybersecurity and qualifying Maryland cybersecurity firms.

SB 154 adds Article 12 to Maryland's Uniform Commercial Code to establish rules for property rights in certain digital assets, including controllable electronic records, accounts, and payment intangibles. It directly affects businesses and financial institutions handling digital transactions by defining how control and ownership transfer for these assets. The bill creates a new standard for "control" (requiring exclusive power to access benefits and transfer the asset) and ensures qualifying purchasers acquire rights free of competing claims. This changes how digital property rights are managed under Maryland law, replacing ambiguous state rules with a clear, standardized framework.