This bill establishes rules for how artificial intelligence can be used by licensed mental health professionals in Maine to support therapy and psychotherapy services. It specifically allows AI to handle administrative tasks like scheduling and billing, as well as supplementary tasks such as maintaining client records and analyzing anonymized data, while explicitly prohibiting AI from engaging in therapeutic communication with clients. The legislation requires that any use of AI for these purposes must be based on clear, explicit consent from clients, which cannot be obtained through broad terms of service or passive actions like clicking a button. The law defines which mental health professionals are covered, including psychologists, social workers, counselors, and psychiatrists, and places oversight under the Department of Professional and Financial Regulation.
LD 1727 prohibits businesses from using artificial intelligence chatbots to conduct commercial transactions with Maine consumers if the interaction misleads them into thinking they are communicating with a human. Specifically, it requires businesses to clearly inform consumers they are interacting with AI, rather than a human, before or during the transaction. Violations would be treated as breaches of Maine’s Unfair Trade Practices Act, allowing the Attorney General to seek penalties or injunctions. This bill directly affects businesses selling goods or services to consumers in Maine through digital interactions involving AI.
LD 1690 requires political advertisers in Maine to disclose when campaign materials - like images, audio, or video - have been materially altered using AI or digital tools to create misleading content. It mandates a specific disclosure statement ("THIS COMMUNICATION CONTAINS AUDIO, VIDEO AND/OR IMAGES THAT HAVE BEEN MANIPULATED OR ALTERED") and exempts bona fide news broadcasts, satire, and materials published by traditional media outlets with clear disclaimers. Violations could trigger civil penalties of up to 500% of the ad's cost, with enforcement handled by Maine's campaign finance commission. The bill specifically targets deceptive synthetic media designed to misrepresent candidates or political parties, not all AI-generated content.
This bill prohibits using AI-generated images of specific minors in advertisements without parental consent, requiring written permission for any minor's image in marketing. It creates a civil right for minors or their parents to sue violators for damages and legal fees. The bill also amends criminal laws to classify as a crime the intentional dissemination of AI-generated material depicting minors under 16 (Class C) or under 12 (Class B) engaging in sexually explicit conduct. It directly affects advertisers, content creators, and anyone using AI to generate images of minors, while providing legal recourse for minors and their guardians.
LD 872 requires Maine state agencies, employees, and contractors to only use AI software that has been approved by the Office of Information Technology. It prohibits the state from purchasing or using unapproved AI unless the software maintains full state control over decisions, ensures transparency, and guarantees affected residents can understand, review, and appeal AI-assisted decisions through accessible and affordable due process. The bill mandates the state to create a list of approved AI tools meeting ethical, legal, and safety standards, and to collaborate with other governments to access safe, ethical AI solutions. This directly affects state agencies making decisions with AI - such as in social services or licensing - and ensures residents retain legal protections when AI is involved.
This bill amends Maine law to specifically address technology-facilitated sexual abuse, particularly focusing on AI-generated content. It defines "child sexual abuse material" to include AI-created images depicting minors in sexually explicit conduct, and makes it a crime to intentionally create or modify such images using generative AI or machine learning. The law applies to anyone who knowingly produces or alters AI content depicting identifiable minors (recognizable by face or features) in sexual abuse material, with Class B penalties for first offenses. Exceptions exist for educational use by schools, libraries, or museums.
LD 1301 prohibits Maine health insurance companies and their contractors from using artificial intelligence to deny, delay, or modify health insurance claims starting January 1, 2026. It requires that any denial based on medical necessity must be made by a clinical peer (a healthcare professional) who reviews the patient’s medical history and provider’s recommendation. The bill also mandates that AI use must be transparent to patients, cannot discriminate based on protected characteristics, and must be reviewed for accuracy. This directly affects health insurers and their third-party reviewers handling claim decisions in Maine.
LD 109 directs Maine's Arts Commission to study federal and national efforts protecting artists from copyright infringement by AI companies and monitoring educational use of copyrighted works. The commission must consult with the Attorney General and examine relevant laws, including the proposed No Fakes Act and Tennessee's likeness protection law, as well as past legal cases. It will report findings - including potential legislative recommendations - to the Education and Cultural Affairs Committee by December 3, 2025. This study specifically affects artists whose work may be used without permission by AI developers and educational institutions using copyrighted materials. The resolution does not enact new law but sets a process for future legislative action based on the commission's findings.
