This bill establishes rules for how artificial intelligence can be used by licensed mental health professionals in Maine to support therapy and psychotherapy services. It specifically allows AI to handle administrative tasks like scheduling and billing, as well as supplementary tasks such as maintaining client records and analyzing anonymized data, while explicitly prohibiting AI from engaging in therapeutic communication with clients. The legislation requires that any use of AI for these purposes must be based on clear, explicit consent from clients, which cannot be obtained through broad terms of service or passive actions like clicking a button. The law defines which mental health professionals are covered, including psychologists, social workers, counselors, and psychiatrists, and places oversight under the Department of Professional and Financial Regulation.
This Maine bill prohibits artificial intelligence chatbots and social AI companions with human-like features from being accessible to minors under 18. It requires companies operating these systems to implement age verification measures and prevent children from interacting with AI that simulates human emotions, desires, or relationships. The law applies to any AI system that claims to be sentient, expresses emotions, attempts to build emotional attachments, or impersonates real people. Companies doing business in Maine or marketing to Maine residents must comply, while users and minors residing in the state are protected from exposure to these features.
LD 505 updates Maine's probate court filing fees and adds requirements for AI-generated documents. It automatically adjusts fees each year based on the Consumer Price Index (cost-of-living index), rounding changes to the nearest $5, and sets new reference years for calculations. The bill also requires anyone using AI to create court documents to submit an affidavit verifying accuracy, with potential sanctions for non-compliance. These changes directly affect people filing probate cases (like estate executors and attorneys) by increasing fees and adding new document verification steps. The law applies to all probate court filings starting in 2025.
This bill prohibits eating establishments and grocery stores in Maine from using dynamic pricing, which changes prices based on demand, weather, consumer data, or AI algorithms. It requires fixed prices for at least one business day, visible to customers through menus, price tags, or displays. Excluded from the ban are standard discounts, limited-time specials (like lunch menus), and market-based pricing for traditionally volatile goods such as seafood (set only once daily). Violating this rule is classified as an unfair trade practice under Maine law.
LD 1727 prohibits businesses from using artificial intelligence chatbots to conduct commercial transactions with Maine consumers if the interaction misleads them into thinking they are communicating with a human. Specifically, it requires businesses to clearly inform consumers they are interacting with AI, rather than a human, before or during the transaction. Violations would be treated as breaches of Maine’s Unfair Trade Practices Act, allowing the Attorney General to seek penalties or injunctions. This bill directly affects businesses selling goods or services to consumers in Maine through digital interactions involving AI.
LD 955 prohibits Maine health insurance carriers from denying claims or coverage solely based on artificial intelligence decisions, effective January 1, 2026. It requires carriers to conduct physician reviews - by a licensed Maine doctor - before denying benefits or reducing payments using AI, covering medical necessity, provider judgment, and health impacts. Carriers must submit quarterly reports to the state on AI-related denials and appeals, with annual summaries by the state bureau starting in 2027. The bill applies directly to insurers, healthcare providers submitting claims, and policyholders affected by coverage decisions.
LD 1690 requires political advertisers in Maine to disclose when campaign materials - like images, audio, or video - have been materially altered using AI or digital tools to create misleading content. It mandates a specific disclosure statement ("THIS COMMUNICATION CONTAINS AUDIO, VIDEO AND/OR IMAGES THAT HAVE BEEN MANIPULATED OR ALTERED") and exempts bona fide news broadcasts, satire, and materials published by traditional media outlets with clear disclaimers. Violations could trigger civil penalties of up to 500% of the ad's cost, with enforcement handled by Maine's campaign finance commission. The bill specifically targets deceptive synthetic media designed to misrepresent candidates or political parties, not all AI-generated content.
This bill prohibits using AI-generated images of specific minors in advertisements without parental consent, requiring written permission for any minor's image in marketing. It creates a civil right for minors or their parents to sue violators for damages and legal fees. The bill also amends criminal laws to classify as a crime the intentional dissemination of AI-generated material depicting minors under 16 (Class C) or under 12 (Class B) engaging in sexually explicit conduct. It directly affects advertisers, content creators, and anyone using AI to generate images of minors, while providing legal recourse for minors and their guardians.
LD 1552 prohibits landlords in Maine from using artificial intelligence or algorithmic devices to set or adjust rent for residential properties, including during lease renewals. This applies to any person responsible for determining rent amounts, directly affecting landlords and property managers across the state. The law defines "algorithmic device" as tools analyzing rent data to advise landlords, and "artificial intelligence" as systems that generate rent recommendations. Violating this ban would be treated as an unfair trade practice under Maine law. The bill aims to prevent automated rent-setting systems from influencing tenant costs.
LD 872 requires Maine state agencies, employees, and contractors to only use AI software that has been approved by the Office of Information Technology. It prohibits the state from purchasing or using unapproved AI unless the software maintains full state control over decisions, ensures transparency, and guarantees affected residents can understand, review, and appeal AI-assisted decisions through accessible and affordable due process. The bill mandates the state to create a list of approved AI tools meeting ethical, legal, and safety standards, and to collaborate with other governments to access safe, ethical AI solutions. This directly affects state agencies making decisions with AI - such as in social services or licensing - and ensures residents retain legal protections when AI is involved.
