Technology (Consumer Protection)

SB 362 prohibits businesses from charging different prices to consumers based on personal data collected through surveillance (like browsing history, location, or biometrics), which is defined as an unfair trade practice. It directly affects businesses selling goods or services and protects consumers from price discrimination tied to their personal characteristics or behaviors. The bill allows exceptions for price differences due to actual cost variations or for discounts offered equally to all consumers (e.g., military or senior discounts), provided the data used for discounts is voluntarily shared and not used for other purposes. Violations can be challenged through private lawsuits, with penalties under existing consumer protection laws.