Technology

HB 190 establishes a legal duty for software creators and sellers in Louisiana to exercise "reasonable care" when designing, developing, licensing, manufacturing, or selling interactive software that uses user data for personalized experiences. This directly affects tech companies operating in Louisiana that produce such software. The bill sets a specific standard of care for these activities but clarifies it does not replace existing liability laws like the Louisiana Products Liability Act. It focuses on defining responsibility for software design and data use, without creating new causes of action.