SB 769 Virginia Senate · 2025 Regular Session

Consumer Data Protection Act; controller privacy notice; cookies; consumer consent.

Summary
Consumer Data Protection Act; controller privacy notice; cookies; consumer consent. Requires the privacy notice that a controller must provide to consumers to include a method by which a consumer may opt out of the automatic placement of a data file, commonly referred to as a "cookie," on the consumer's computer or web browser and a disclosure of the purposes for which the data files are used. The bill prohibits controllers from using cookies, except those that are strictly necessary, without the prior express consent of the consumer and prohibits controllers from preventing access to their services if such consent is not granted. The bill also requires controllers to document and store proof of such consent and make available an easily accessible method by which consumers may withdraw such consent.
Bill status in committee 1 of 4 stages cleared
Introduction
Dec 2024
Committee Review
Floor Vote
Governor
Introduced Dec 18, 2024 Last action Feb 5, 2025
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What changed between versions

Introduced General Laws and Technology Substitute · 4 edits
MODERATE
The bill was amended from its original introduction to a substitute version by the Senate Committee on General Laws and Technology. The substantive policy content regarding data controller responsibilities, privacy notices, and consumer rights remains largely unchanged, but the document format was updated to reflect committee review status and added a new opt-out mechanism for targeted advertising and data sales.
Scope change
The bill's scope remains the same - it applies to data controllers under Virginia's Consumer Data Protection Act - but the document now reflects it has been reviewed and amended by the Senate committee.
TECHNICAL

Document header changed from 'Introduced' to 'Offered for Consideration' with date 1/29/2025, indicating the bill has moved from initial introduction to committee review stage

Changed from single-line text format to multi-line formatted text with line numbers and page breaks, typical of legislative committee amendments

REQUIREMENT

Added new subdivision F requiring controllers to allow consumers to opt out of targeted advertising and data sales through opt-out preference signals by July 1, 2026, with specific standards for how these signals must work

ENFORCEMENT

Added requirement for the Attorney General to maintain a public list of recognized opt-out preference signals, with initial list due by July 1, 2026

Floor votes

How they voted

No floor votes recorded yet.
Full legislative history

Actions timeline

Total actions
4
Key actions
0
Committee
1
Dec 18, 2024
Committee
Referred to Committee on General Laws and Technology
upper
1 primary · 0 co-sponsors

Sponsors

Role
Legislator
Party
State
District
P
Photo of Ryan McDougle
Ryan McDougle
RRepublican
VA
26