GAME Act of 2026

The GAME Act of 2026 prohibits large digital advertising platforms from showing targeted ads for sports gambling to anyone under 18 years old. This ban takes effect one year after the law is passed and applies to major social media sites, search engines, and ad networks that have over 100 million monthly users. The Federal Trade Commission is responsible for enforcing the rule, with repeated violations potentially leading to criminal fines of up to $100,000 per ad instance. The legislation defines specific types of data used for targeting, such as precise location tracking and unique device identifiers, while excluding simple context-based ads or those requested directly by users.