S 3875 United States Senate · 119th Congress

Responsible Firearms Marketing Act

This bill requires the Federal Trade Commission (FTC) to study firearm advertising and marketing for unfair or deceptive practices, such as ads targeting people under 18, implying illegal use, or promoting semiautomatic assault weapons. Within two years, the FTC must report findings to Congress and then create regulations to ban these practices within 18 months of the report. These regulations would apply to firearm manufacturers, dealers, and importers, prohibiting specific deceptive marketing tactics. Violations would be enforced under existing FTC authority, with penalties matching current unfair business practice violations.
Bill status in committee 1 of 4 stages cleared
Introduction
Feb 2026
Committee Review
Floor Vote
President
Introduced Feb 12, 2026 Last action Feb 12, 2026
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2
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Committee
1
Feb 12, 2026
Committee
Read twice and referred to the Committee on Commerce, Science, and Transportation.
upper
Feb 12, 2026
Introduced
Introduced in Senate
upper
1 primary · 12 co-sponsors

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