Protecting Kids from Gun Marketing Act

S 2154, the Protecting Kids from Gun Marketing Act, prohibits gun manufacturers, dealers, and importers from marketing firearms or firearm-related products to minors (under 18) in ways designed to appeal to them. Key provisions ban marketing tactics like using cartoon characters, offering branded merchandise (e.g., hats, toys) to minors, or designing products specifically for children. The Federal Trade Commission (FTC) must create enforceable rules within one year, and violations will be treated as deceptive practices under existing law. Enforcement includes FTC actions, lawsuits by state attorneys general, and private lawsuits by affected individuals, with the FTC required to report enforcement plans and outcomes to Congress.