End Prescription Drug Ads Now Act

S 2068, the End Prescription Drug Ads Now Act, would ban all direct-to-consumer advertising of prescription drugs by pharmaceutical companies. It prohibits ads targeting consumers through any media - including TV, radio, print, digital, and social media - for drugs approved by the FDA under standard review processes. The ban applies immediately to all such drugs, regardless of when they were approved, and takes effect 30 days after the bill becomes law. This policy change directly affects drug manufacturers who currently run consumer ads and would eliminate these advertisements for the public.