AMERICA Act

The AMERICA Act imposes new rules on large digital advertising companies to prevent conflicts of interest and increase transparency. It prohibits entities with over $20 billion in annual digital ad revenue from owning multiple parts of the digital advertising ecosystem (e.g., a company cannot own both a digital ad exchange and a brokerage). Companies with over $5 billion in revenue must act in their customers' best interests, provide detailed transaction data upon request, and maintain separate business units to avoid conflicts. The law also requires digital ad exchanges to offer fair access to all buyers/sellers and mandates annual compliance certifications to the Attorney General.