Dairy Nutrition Incentive Program Act of 2025

S 1021 establishes a new program within the Supplemental Nutrition Assistance Program (SNAP) to increase purchases of "naturally nutrient-rich dairy" (like fluid milk, yogurt, and cheese made from cow's milk) by SNAP households. It provides point-of-sale incentives at checkout, meaning SNAP users would receive immediate discounts when buying qualifying dairy products. The program allocates $10 million annually for grants to state/local governments or nonprofits to run projects, with priority given to initiatives maximizing direct incentives and using electronic systems. Projects must be evaluated for effectiveness, and results will be publicly reported, while transitioning existing dairy incentive programs to this new framework.