Baby Brent’s Bill

Baby Brent's Bill directs the Federal Trade Commission to investigate and regulate the advertising and marketing of formula designed for premature infants. The legislation requires the agency to create rules that prevent companies from hiding potential health risks or downplaying the differences between breast milk-based supplements and cow-based ones. These regulations would apply to manufacturers and importers of specialized infant formula intended for babies born before 37 weeks or with low birth weight. The bill aims to ensure parents receive clear information about product safety and options while maintaining the ability to seek legal recourse if their infants are harmed.