Promoting Authenticity with Influencer Disclaimers Act

The Promoting Authenticity with Influencer Disclaimers Act requires political committees to clearly label online content they pay for, ensuring viewers know the material was sponsored by a political group. This rule applies to posts on websites, apps, and social media, mandating that the disclaimer be easy to read or hear, while excluding content on a committee's own site or posts by staff whose main job is managing their personal social media. The law takes effect on January 1, 2027, and directs the Federal Election Commission to create specific regulations to enforce these requirements by that date.