SECURE Data Act

The SECURE Data Act establishes a comprehensive federal privacy framework that grants consumers specific rights to access, correct, delete, and opt out of the sale of their personal data, while requiring companies to provide clear privacy notices and implement reasonable data security measures. It directly affects large businesses and data brokers that process significant amounts of consumer information, mandating that these entities obtain explicit consent for sensitive data and prohibiting discrimination against individuals who exercise their privacy rights. The legislation creates a registration system for data brokers, allows for enforcement actions by the Federal Trade Commission and state attorneys general, and preempts conflicting state laws to ensure a uniform national standard.