VISIT USA Act

The VISIT USA Act directs the Treasury to transfer $160 million from unused tourism promotion funds to Brand USA (the Corporation for Travel Promotion) within 30 days of the bill's enactment. This funding is exempt from standard transfer limits and requires Brand USA to follow existing matching rules for these funds. The bill directly affects Brand USA, providing it with dedicated resources to support international tourism marketing and promotion efforts. It makes a concrete policy change by reallocating specific unobligated funds to boost the U.S. tourism marketing program.