Stop Price Gouging in Grocery Stores Act of 2025

HR 4966 prohibits grocery stores from selling items at "grossly excessive prices," defined as 120% or more above the average market price over the previous six months (with exceptions for unavoidable cost increases like supply chain issues). It bans using facial recognition or personal data to set different prices for individual customers (e.g., adjusting prices based on shopping history) and requires clear signage if facial recognition is used. Stores over 10,000 square feet must replace electronic shelf labels with physical price tags. The Federal Trade Commission enforces these rules, allowing consumers to seek $3,000 per violation or actual damages, with penalties for willful violations.