A resolution recognizing the importance of trademarks in the economy and the role of trademarks in protecting consumer safety, by designating the month of July as "National Anti-Counterfeiting and Consumer Education and Awareness Month".

This resolution designates July 2024 as "National Anti-Counterfeiting and Consumer Education and Awareness Month" to raise public awareness about the dangers of counterfeit products. It directly affects consumers - especially vulnerable groups like seniors and children - and businesses by highlighting how counterfeit goods (including unsafe pharmaceuticals and electronics) threaten health, safety, and the economy. The key mechanism is promoting educational campaigns to help consumers identify and avoid counterfeit items in both physical and online marketplaces. The resolution affirms support for existing efforts by agencies like the U.S. Customs and Border Protection and the National Intellectual Property Rights Coordination Center to combat counterfeiting. As a procedural resolution, it does not create new laws but emphasizes the need for ongoing public education on this issue.