Content Origin Protection and Integrity from Edited and Deepfaked Media Act of 2024

S 4674 (Content Origin Protection and Integrity from Edited and Deepfaked Media Act of 2024) requires companies creating tools for synthetic content (like AI-generated images or videos) and covered platforms (websites/applications with $50M+ annual revenue or 25M+ monthly users) to include machine-readable provenance information identifying synthetic content. It mandates security measures to prevent tampering with this information and prohibits removing or disabling it. The bill also bans using covered content (e.g., copyrighted works) for AI training without the content owner’s consent, unless terms of use are followed. Enforcement will be handled by the FTC and state attorneys general, with private lawsuits allowed for provenance violations.