Banning Surveillance Advertising Act of 2023

The Banning Surveillance Advertising Act of 2023 prohibits advertisers and advertising platforms from using personal information - such as browsing history, contact details, or device identifiers - to target advertisements to specific individuals or devices. It allows contextual advertising (ads shown based on current content a user is viewing or searching for) but bans using that context to target additional ads. The bill also exempts targeting based on "recognized places" like states, cities, or counties. This law directly affects digital advertising companies and platforms that rely on personalized ad targeting, requiring them to change how they collect and use personal data for advertising purposes.