Advisory for AI-Generated Content Act

This bill requires AI companies to include visible watermarks on certain types of AI-generated content, such as material that impersonates people or falsely claims to be original artwork, news, or media. It directly affects AI-generating entities (like tech companies creating AI tools) producing "covered" content as defined by the law. The Federal Trade Commission (FTC) must establish watermark standards within 180 days of the bill's passage, with the requirement taking effect one year later. Violations would be enforced under existing FTC rules for unfair or deceptive practices.