AI Labeling Act of 2023

The AI Labeling Act of 2023 requires companies developing or licensing generative AI systems (like those creating images, videos, audio, or text) to clearly label AI-generated content for consumers. This includes visible, permanent disclosures stating the content is AI-made, plus metadata identifying the AI tool and creation time - where technically feasible. The Federal Trade Commission will enforce these rules as deceptive practices, and a new working group will develop technical standards to help platforms detect AI content. The bill directly affects AI developers, platform operators, and third-party licensees of generative AI systems.