AMERICA Act

The AMERICA Act (S 1073) establishes new rules for large digital advertising companies to increase transparency and competition in digital advertising markets. It prohibits companies with over $20 billion in annual digital advertising revenue from owning both a digital advertising exchange and a brokerage service, or from owning a brokerage while also being a buyer or seller of ad space. Companies with over $5 billion in annual revenue must act in their customers' best interests, provide detailed transparency about bid data and routing practices, and maintain separate business functions to avoid conflicts of interest. The bill creates private rights of action for harmed customers and requires annual certification of compliance to the Attorney General. It directly affects major digital advertising companies and their business customers who buy or sell digital advertisements.