TAKE IT DOWN Act

The TAKE IT DOWN Act (HR 8989) creates new federal criminal penalties for publishing nonconsensual intimate images or deepfakes without consent, directly affecting platforms hosting user-generated content and individuals who share such material. It defines "deepfake" as AI-generated intimate content falsely depicting someone, and prohibits publishing these without consent - especially when the victim expected privacy - imposing fines or up to 3 years in prison for offenses involving minors. The bill also requires "covered platforms" (like social media sites) to establish a 48-hour removal process for reported nonconsensual content and shields platforms from liability when removing content in good faith. The Federal Trade Commission enforces these provisions as unfair or deceptive practices.