Protecting Consumers from Deceptive AI Act

HR 7766, the Protecting Consumers from Deceptive AI Act, requires AI developers and major online platforms to clearly label AI-generated content. It mandates that audio or visual content created by generative AI include machine-readable disclosures about its origin (e.g., "AI-generated"), with measures to prevent tampering, and platforms must display these labels without removal. The law applies to companies with significant revenue ($50M+ annually) or user scale (25M+ monthly active users), such as social media platforms and content services. The Federal Trade Commission will enforce these labeling requirements as deceptive practices, treating violations under existing FTC authority.