REAL Political Advertisements Act

HR 3044, the REAL Political Advertisements Act, requires political advertisements containing AI-generated images or videos to include a clear, visible disclaimer stating that the content was created using artificial intelligence. It directly affects major online platforms (like social media companies with 50 million+ monthly U.S. users) and political campaigns that place paid ads. The law mandates that disclaimers appear in text size matching the ad content, be audible for at least 3 seconds in audio ads, or visible for 4 seconds in video ads. These requirements apply to all qualifying political ads starting January 1, 2024, without waiting for FCC regulations. The bill aims to increase transparency about AI use in political messaging.