WIPPES Act

HR 2964, the WIPPES Act, requires clear "Do Not Flush" labeling on specific premoistened wipes to prevent wastewater pollution. It directly affects manufacturers, retailers, and sellers (covered entities) of wipes marketed as baby wipes or certain household/personal care wipes containing petrochemical fibers with flush potential. The bill mandates that these products display both the text "Do Not Flush" and a standardized symbol on packaging in highly visible locations meeting specific size and contrast requirements, while banning "flushable" marketing claims. Violations would be enforced by the Federal Trade Commission as deceptive practices, with daily penalties up to $2,500 per violation.