Preventing Abuse of Digital Replicas Act

The Preventing Abuse of Digital Replicas Act amends federal trademark law to protect living individuals from unauthorized commercial use of their digital replicas (like deepfakes of their voice, image, or likeness). It creates a legal presumption that such use for goods or services is likely to confuse consumers about endorsement or affiliation, unless the use falls under specific exceptions like news reporting, commentary, education, or artistic expression. The bill also limits multiple lawsuits for the same digital replica use and defines key terms to clarify when the law applies. This directly affects businesses, content creators, and platforms marketing products using digital representations of real people without consent.