Homeowner's insurance advertisements regulation provisions

SF 2230 requires Minnesota-licensed homeowner's insurance companies to disclose two specific financial details in all advertisements (print, TV, radio, electronic). The bill mandates that ads include the insurer's total advertising and marketing spending from the previous calendar year, and for publicly traded companies, the change in their stock price during that same period. This applies to all companies offering homeowner's coverage as defined under Minnesota law. The law directly affects insurers advertising in Minnesota, aiming to provide transparency about their marketing costs and financial performance. It creates a new requirement under Minnesota Statutes, chapter 72A, without altering insurance coverage terms.