Cause of action established for misappropriation of an individual's name, likeness, or voice.

This bill establishes a new legal right in Minnesota allowing individuals to sue if their name, likeness, or voice is used for commercial purposes without their permission. It defines likeness as any recognizable image of a person and voice as any sound that identifies a specific individual, covering both recorded and computer-generated versions. The law permits people to sell or license these rights and allows lawsuits to continue for up to 70 years after death if the person's identity was used commercially during that time. Courts can award damages for financial losses, profits made from the unauthorized use, and attorney fees, with triple damages available if the misuse was intentional. The bill includes exceptions for news reporting, criticism, satire, and other First Amendment-protected uses, ensuring free speech rights remain intact.