Online platforms required to provide information pertaining to algorithm use, design transparency and user choice required, civil penalties provided, and rulemaking authorized.

This bill requires online platforms operating in Minnesota to disclose information about how they use algorithms to rank or recommend content to users. It mandates that platforms provide design transparency and offer users meaningful choices, including accessible interfaces that minimize unnecessary clicks or taps. Covered businesses, defined as those operating online platforms using personal data to determine content prominence, must also implement long-term user value metrics and maintain holdout groups to test algorithmic changes. The legislation authorizes the Commerce Department to create specific rules and imposes civil penalties for noncompliance.