Surveillance-based price and wage discrimination prohibited.

HF 3794 prohibits businesses from using automated systems to set individualized prices or wages based on surveillance data about consumers or workers. It directly affects companies that collect and analyze personal data like browsing history, location, biometrics, or purchase habits to adjust pricing or pay. The bill defines key terms (e.g., "surveillance data" includes inferred behaviors and biometrics) and allows exceptions for cost-based pricing, publicly available group discounts (like for veterans or seniors), and insurance risk assessments. It creates new legal standards to prevent discrimination tied to personal data collection, without banning all personalized pricing.