Student attendance marketing campaign funding provided, and money appropriated.

HF 2043 appropriates $250,000 from the general fund to the Minnesota Department of Education for a three-year student attendance marketing campaign. The campaign must raise awareness about attendance importance and absenteeism consequences, address barriers to school attendance, and be inclusive for all public school students. The Department must issue a request for proposals, award contracts to organizations with proven outreach capacity, and require post-campaign reports detailing goals, strategies, outcomes, and fund usage. This one-time funding is available only for fiscal year 2026 and expires June 30, 2028.