Failure to disclose mandatory fees in advertising added as a deceptive trade practice.

This bill makes it illegal to advertise a price for goods or services while hiding mandatory fees that consumers must pay. It defines these hidden fees as charges that are unavoidable or that a reasonable person would expect to be included in the total cost, though it excludes government taxes. Businesses must clearly show any additional flat fees or percentages before a customer selects items and again on a subtotal page before checkout. The law includes specific exemptions for motor vehicle dealers, utilities regulated by the state, and certain real estate settlement costs.