SB 354 California Senate · 2025-2026 Regular Session

Insurance Information and Privacy Protection Act.

Summary
The California Consumer Privacy Act of 2018 (CCPA) grants to a consumer various rights with respect to personal information that is collected by a business, including the right to request that a business delete personal information about the consumer that the business has collected from the consumer. The California Privacy Rights Act of 2020, an initiative measure approved by the voters as Proposition 24 at the November 3, 2020, statewide general election, amended, added to, and reenacted the CCPA. Existing law, the Insurance Information and Privacy Protection Act, establishes privacy standards for the collection, use, and disclosure of information gathered in connection with insurance transactions by insurance institutions, agents, and insurance-support organizations. The Insurance Information and Privacy Protection Act imposes various monetary penalties for violations of the act and makes a person who knowingly and willfully obtains information about an individual from an insurance institution, agent, or insurance-support organization under false pretenses guilty of a misdemeanor. On and after July 1, 2028, this bill would revise the Insurance Information and Privacy Protection Act to establish new standards for the processing and sharing of consumers' personal information by insurance licensees, surplus line insurers, reinsurers, and third-party service providers. The bill would authorize processing or sharing of a consumer's personal information for specified purposes, including sharing in connection with an insurance transaction. The bill would require a licensee, surplus line insurer, reinsurer, or third-party service provider to provide a clear and conspicuous privacy notice presented as a stand-alone document that includes specified information to a consumer within a specified period of time, and would prohibit the sharing of a consumer's personal information unless it is reasonably necessary and proportionate to achieve specified purposes related to an insurance transaction or another purpose that is fully disclosed to the consumer and to which the consumer has consented. The bill would also require a licensee to provide a privacy rights notice, as specified, to each consumer with whom the licensee has an ongoing business relationship. The bill would require a licensee, surplus line insurer, reinsurer, or third-party service provider to obtain a consumer's consent to take specified actions, and would set forth the means by which consent is obtained. The bill would authorize a licensee, surplus line insurer, or reinsurer to retain personal information, as specified, and would require a licensee, surplus line insurer, or reinsurer to develop a written records retention policy and schedule. The bill would require a licensee, surplus line insurer, or reinsurer to provide specified information to a consumer if it makes an adverse underwriting decision, and would provide a process by which a consumer may access, correct, amend, or delete any personal information about the consumer in the possession of the licensee, surplus line insurer, reinsurer, or its third-party service providers. The bill would require a contract between a licensee, surplus line insurer, or reinsurer and a third-party service provider to govern the processing and sharing of personal information performed on behalf of the licensee, surplus line insurer, or reinsurer. The bill would prohibit retaliation against a consumer because the consumer exercised or attempted to exercise their rights under the act. The bill would prohibit public disclosure of specified systems, processes, policies, procedures, and plans that are disclosed to the Insurance Commissioner. The bill would also make technical and conforming changes. This bill would authorize a penalty of at least $5,000, not to exceed $1,000,000 in the aggregate for multiple violations of the act. The bill would increase the fine if a cease and desist order is violated to at least $15,000 for each violation, and would increase a fine to at least $50,000 for each violation if the commissioner finds the violations to be a general business practice. Under the bill, a person who knowingly and willfully obtains information about a consumer from a licensee, surplus line insurer, reinsurer, or third-party service provider under false pretenses would be guilty of a misdemeanor, punishable by a fine of up to $50,000, imprisonment in a county jail for up to 6 months, or both, thus expanding the applicability of a crime and imposing a state-mandated local program. Existing constitutional provisions require that a statute that limits the right of access to the meetings of public bodies or the writings of public officials and agencies be adopted with findings demonstrating the interest protected by the limitation and the need for protecting that interest. This bill would make legislative findings to that effect. This bill would incorporate additional changes to Sections 791.07, 791.11, and 791.12 of the Insurance Code proposed by AB 1798 to be operative only if this bill and AB 1798 are enacted and this bill is enacted last. The California Constitution requires the state to reimburse local agencies and school districts for certain costs mandated by the state. Statutory provisions establish procedures for making that reimbursement. This bill would provide that no reimbursement is required by this act for a specified reason.
Bill status passed both 4 of 5 stages cleared
Introduction
Feb 2025
Committee Review
Jul 2026
Senate Passage
Jun 2025
Assembly Passage
Aug 2026
Governor
Introduced Feb 12, 2025 Last action Aug 28, 2026
Maddy AI version diff · 11 comparisons

What changed between versions

08/21/26 - Amended Assembly SB354 · 3 edits
MINOR
The diff shows the transition from the August 21, 2026 Amended Assembly version of SB 354 to a clean final version labeled simply 'SB354.' All visible changes are removals of formatting elements: amendment history headers listing multiple Senate and Assembly amendment dates, line-by-line numbering, page number markers, and the legislative counsel's digest block. The substantive policy text (the Insurance Information and Privacy Protection Act provisions) appears to have been carried forward in reformatted form, as indicated by the truncated diff showing only deletions in the visible portion.
TECHNICAL

Removed all amendment history headers listing dates from March 2025 through August 2026, indicating the bill moved from a working amended version to a clean final/enrolled format.

Removed line-by-line numbering and page number markers (e.g., 'line 1', '89', page numbers) that were present in the amended assembly working draft format.

Removed the legislative counsel's digest summary block and the vote/appropriation/fiscal committee header lines, consistent with producing a clean enrolled bill text.

Floor votes · Senate Jun 4, 2025 · Assembly Aug 27, 2026

How they voted

2810
Passed · 2 other
Total votes 40
Jun 4, 2025
D Democratic30
28 Yea 2
93% Yea
R Republican10
10 Nay
100% Nay
Vote distribution
All Yea All Nay Mixed No data
Full legislative history

Actions timeline

Total actions
37
Key actions
19
Committee
6
Amendments
15
Aug 28, 2026
Upper · Passed
Assembly amendments concurred in. (Ayes 30. Noes 10.) Ordered to engrossing and enrolling.
upper
Aug 28, 2026
Introduced
In Senate. Concurrence in Assembly amendments pending.
upper
Aug 27, 2026
Lower · Passed
Read third time. Passed. Ordered to the Senate.
lower
Aug 21, 2026
Lower · Passed
Read third time and amended.
lower
Aug 13, 2026
Lower · Passed
Read second time and amended. Ordered to second reading.
lower
Aug 13, 2026
Lower · Passed
From committee: Do pass as amended. (Ayes 11. Noes 4.) (August 13).
lower
Jul 2, 2026
Lower · Passed
From committee: Do pass and re-refer to Com. on APPR. (Ayes 11. Noes 4.) (July 1). Re-referred to Com. on APPR.
lower
Jun 26, 2026
Lower · Passed
From committee with author's amendments. Read second time and amended. Re-referred to Com. on P. & C.P.
lower
Jun 17, 2026
Lower · Passed
From committee: Do pass and re-refer to Com. on P. & C.P. (Ayes 11. Noes 3.) (June 17). Re-referred to Com. on P. & C.P.
lower
Jun 11, 2026
Lower · Passed
From committee with author's amendments. Read second time and amended. Re-referred to Com. on INS.
lower
May 27, 2026
Lower · Passed
From committee with author's amendments. Read second time and amended. Re-referred to Com. on INS.
lower
Apr 15, 2026
Lower · Passed
From committee with author's amendments. Read second time and amended. Re-referred to Com. on INS.
lower
Jun 16, 2025
Committee
Referred to Coms. on INS. and P. & C.P.
lower
Jun 4, 2025
Upper · Passed
Read third time. Passed. (Ayes 28. Noes 10. Page 1502.) Ordered to the Assembly.
upper
May 23, 2025
Upper · Passed
Read second time and amended. Ordered to second reading.
upper
May 23, 2025
Upper · Passed
From committee: Do pass as amended. (Ayes 5. Noes 1. Page 1197.) (May 23).
upper
May 1, 2025
Upper · Passed
Read second time and amended. Re-referred to Com. on APPR.
upper
Apr 30, 2025
Upper · Passed
From committee: Do pass as amended and re-refer to Com. on APPR. (Ayes 11. Noes 2. Page 939.) (April 29).
upper
Apr 9, 2025
Upper · Passed
From committee: Do pass and re-refer to Com. on JUD. (Ayes 5. Noes 2. Page 738.) (April 9). Re-referred to Com. on JUD.
upper
Apr 3, 2025
Upper · Passed
From committee with author's amendments. Read second time and amended. Re-referred to Com. on INS.
upper
Mar 26, 2025
Committee
Re-referred to Coms. on INS. and JUD.
upper
Mar 18, 2025
Upper · Passed
From committee with author's amendments. Read second time and amended. Re-referred to Com. on RLS.
upper
Feb 19, 2025
Committee
Referred to Com. on RLS.
upper
Feb 12, 2025
Introduced
Introduced. Read first time. To Com. on RLS. for assignment. To print.
upper
1 primary · 0 co-sponsors

Sponsors

Role
Legislator
Party
State
District
P
ML
Monique Limón
DDemocratic
CA
21