Wine label requirements: Santa Cruz Mountains.

The Alcoholic Beverage Control Act prescribes labeling requirements for containers of alcoholic beverages sold within this state, including those imposed on wines labeled with an American Viticultural Area, as established pursuant to federal law, that is located entirely within specified areas. The act generally provides that a violation of its provisions is a misdemeanor if not otherwise specified. This bill would require any wine bottled on or after January 1, 2024, labeled with an American Viticultural Area established pursuant to federal law that is located entirely within the "Santa Cruz Mountains" viticultural area to bear the designation "Santa Cruz Mountains" on the label in specified type sizes that are determined in relation to the size of the container. The bill would except from this requirement any wine labeled with a viticultural area appellation of origin, as specified, when the name of the appellation includes the term "Santa Cruz Mountains." The bill would authorize the Department of Alcoholic Beverage Control to suspend or revoke the license of a person who violates these provisions, but would otherwise exempt a violation from civil or criminal penalties.