Relating to: warning labels for explicit content, creating an explicit content label warning surcharge, making an appropriation, and providing a penalty. (FE)

SB 938 requires distributors (like businesses selling explicit content for profit) and digital platforms to display clear warning labels before users access explicit content. For print materials, labels must appear prominently on covers in bold 20-point Arial text. For digital content, labels must occupy two-thirds of the screen, stay visible for 10 seconds, and include specific language stating the content is "not intended for minors." Violations incur fines up to $5,000 for repeat offenses, with a 50% surcharge added to each fine, collected and deposited into the state general fund. The bill directly affects businesses distributing explicit content in Wisconsin, mandating these warnings to protect minors and provide clear consumer notice.