SB 927 Wisconsin Senate · 2025-2026 Regular Session

Relating to: pet insurance and granting rule-making authority.

SB 927 clarifies the difference between pet insurance and wellness programs, directly affecting pet insurance companies, their sales agents, and pet owners. The bill prohibits marketing wellness programs as insurance or bundling them with insurance sales, requiring separate pricing, terms, and clear disclosures that wellness programs are not insurance. It mandates training for sellers on topics like preexisting conditions and the distinction between insurance and wellness services, and requires insurers to disclose policy details like exclusions, waiting periods, and coverage limits. These rules aim to prevent consumer confusion and ensure transparent, accurate information about pet insurance products.
Bill status failed 1 of 4 stages cleared
Introduction
Feb 2026
Committee Review
Floor Vote
Governor
Introduced Feb 6, 2026 Last action Mar 23, 2026
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Full legislative history

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Committee
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Feb 6, 2026
Introduced
Introduced by Senators Wall and Dassler-Alfheim; cosponsored by Representatives Doyle, Snodgrass, Ortiz-Velez, DeSmidt, Joers, Stubbs, Stroud, Sinicki and Clancy
upper
2 primary · 0 co-sponsors

Sponsors