SB 778 Wisconsin Senate · 2025-2026 Regular Session

Relating to: packaging reduction and recycling, creating a producer responsibility program, granting rule-making authority, making an appropriation, and providing a penalty.

SB 778 creates a mandatory producer responsibility program requiring businesses that package products sold in the state (like retailers, restaurants, and manufacturers) to fund recycling and packaging reduction efforts. It establishes fees paid by "producers" (including brands, importers, and manufacturers) to a new packaging reduction organization, which will manage recycling programs and track recycled content. The bill defines "recyclable" packaging as materials that can be consistently processed for reuse, excludes advanced recycling methods from this definition, and sets requirements for packaging reduction goals. This replaces voluntary recycling with a structured system where producers directly finance waste management, affecting all businesses selling packaged goods within the state.
Bill status failed 1 of 4 stages cleared
Introduction
Dec 2025
Committee Review
Floor Vote
Governor
Introduced Dec 12, 2025 Last action Mar 23, 2026
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Dec 12, 2025
Introduced
Introduced by Senators Larson and Carpenter; cosponsored by Representatives Snodgrass, Palmeri, Miresse, Arney, Clancy, DeSmidt, Fitzgerald, Joers, Madison, Moore Omokunde, Prado, Sinicki, Subeck and Udell
upper
2 primary · 0 co-sponsors

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