Relating to: name, image, and likeness rights for University of Wisconsin System student athletes; maintenance costs for University of Wisconsin–Madison intercollegiate athletic facilities; and making an appropriation. (FE)

SB 1075 establishes rules for University of Wisconsin System student athletes' name, image, and likeness (NIL) rights, allowing them to earn compensation for use of their identity while prohibiting agreements tied to athletic performance or endorsements of tobacco, alcohol, gambling, or illegal activities. It requires student athletes to disclose third-party NIL agreements and clarifies that such compensation does not make them employees or create grants. The bill also allocates $14.6 million annually for maintenance of UW-Madison athletic facilities, plus $200,000 each for the Klotsche Center (UW-Milwaukee) and Green Bay soccer complex. These funding provisions are separate from the NIL framework and are funded through specific appropriations.