SB 1036 Wisconsin Senate · 2025-2026 Regular Session

Relating to: advertising broadband and other Internet speeds and providing a standardized broadband label.

SB 1036 requires internet service providers to accurately advertise broadband speeds and use standardized labels. It prohibits claiming a service meets certain speeds unless it consistently delivers at least 100 Mbps download and 20 Mbps upload (or federal standards), and mandates that providers give consumers a federally approved label before sale. If an ISP misrepresents speeds, consumers can demand a refund and cancel their contract after a 30-day notice period. This bill directly affects internet providers and protects consumers from misleading speed claims.
Bill status failed 1 of 4 stages cleared
Introduction
Feb 2026
Committee Review
Floor Vote
Governor
Introduced Feb 24, 2026 Last action Mar 23, 2026
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Feb 24, 2026
Introduced
Introduced by Senators Smith, Ratcliff, Spreitzer, Roys and Larson; cosponsored by Representatives Udell, Fitzgerald, Stubbs, Anderson, Moore Omokunde, Emerson, Sinicki, Bare, Brown, Clancy, DeSmidt, Joers, Johnson, McCarville, Ortiz-Velez, Roe, Sheehan, Stroud and Tenorio
upper
5 primary · 0 co-sponsors

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